Why Your Investor Outreach Gets Ignored

In a lot of the conversations I’ve been having recently with founders like yourself, people tell me that the majority of their outreach to investors is being ignored.

There is usually only about 3 reasons why this happens.

If you’re looking to successfully build a strong top-of-funnel with right fit investors, this is something that is a necessity to fix.

After booking thousands of intro calls over the last few years, here are the 3 reasons your fundraising outreach is being ignored and how to fix it:

It is never being seen / deliverability issues

Unfortunately, email deliverability is not as simple as it used to be.

You need secondary domains to protect your main domain, inboxes that have been warmed up to comply with ESPs at Google and Microsoft, and copy that is not detectable for spam words.

For all of our clients, we combat this with a private server that all of our messages get sent out from.

No one else has access to the IP except for ourselves. This means, that 99% of the messages we send land in front of the eyes of who we want seeing them for our clients.

If you’re having issues with getting proper responses from investment groups, this is the first place you should start.

Reaching Out to Irrelevant Funds

Depending on the type of group you are getting in touch with, the investment thesis for a lot of these firms is hyper-specific.

• Geographical restrictions

• ARR requirements

• Sector / industry focuses

If you’re a consumer D2C company getting in touch with a VC group focused in biotech, odds are you’re going to be ignored.

We combat this for the mandates we take live by using Clay.com to scrape information of the funds we reach out to and match it to our clients.

This means, we can know that the groups we’re engaging with have an interest in companies like ours, and we can even mention it in our message to show we’re doing our homework.

Your Message is Too Long

One of the biggest patterns we have learned over the last few years of creating demand engines using outbound for both go-to-market, and capital advisory is that people are busy.

9 times out of 10, your message to them was probably too long, and you were asking for too much.

Some of the best copy variants we have ever written have been 2 lines long.

As a frame of reference, a study was done that concluded email recipients read and skim through messages in < 3 seconds.

If your message cannot be read and understood in that time, maybe it’s too long.

Creating demand at the top of the funnel like this is a science.

The right message can be the difference between getting continuously ignored, or finding your dream investor that backs your company.

My group and I have dedicated our entire professional careers to cracking this for companies like yours.

And we’re just getting started.

I hope this was informative for you. Thanks for reading.

Ryan Bryden
Breakout Capital Group

P.S. We’re now opening our waitlist for select mandates preparing to raise capital. If you’d like to secure a future slot with our advisory team and be first in line when the timing aligns, you can learn more and register here.