Why The First 1-3 Investor Calls of a New Round Usually Suck...

Have you ever had a conversation with an investor before who just didn’t understand you or your product at all?

It felt like you were pitching to a chalk board, or your vision you were explaining about where you’re trying to go sounded like it was coming off in a foreign language?

This is a common symptom of “founder goggles”.

Sometimes, when you’re spending weeks and months building and tweaking your product away, you completely lose track of what the perception of it is going to be in the market.

Add in the fact that maybe you just aren’t speaking to the right VC’s, and you don’t have experience pitching, it’s common for the first few investor calls of a round to be a little ugly.

This is completely okay.

We hear this all the time.

So much so, that we’ve built out a core pillar of our service delivery centered around it.

“How can we take feedback from the market (investors) and incorporate it into our pitch & materials?”

The first few calls that we connect and setup for our clients is used by our group as a trial run. There are a few things from it we like to collect:

• How “close” of a fit was the investor and their deployment thesis to your company?

• Did they genuinely understand the problem that your product is solving?

• How much experience did they have in the space you’re building?

• Did they mention anyone else in their network who might be a fit for this?

These general questions give us a good tell tale of how on point our targeting is for groups we’re approaching for our clients.

Once we get a bit of a sample size on the feedback from the market, we make changes.

Sometimes these changes come to the deck itself, sometimes it’s to the groups we’re targeting, sometimes we work with our client to change how they’re pitching.

But every time - it’s based on feedback we’re hearing directly from investors.

Over time continuously improving and refining how investors are moving through our funnel, we get closer and closer to being in sync with how the market sees our client’s deal, and makes it investable.

THIS is how we cut down on funding timelines.
THIS is how we’re using data to align our clients deals to the right investors.

So if those first few investor calls don’t go the greatest - it’s all part of the process 🙂 

Thanks for reading and let me know if this is helpful!

Ryan Bryden
Breakout Capital Group 

If you’re looking for help raising from Seed-Series C ($2M+) over the next 6 months, and want help connecting to the right investors, drop me a reply or check out our Capital Advisory Thesis.

If you’re looking to grow ARR and want to add 6-7 figures in sales pipeline before you build a full sales team, drop me a reply or check out our Revenue Advisory Thesis.