- GTM w/ Friends
- Posts
- What Generating 394 Leads in 30 Days Taught Me
We’re working on an offer right now that has generated 394 leads in the last 30 days of sending from our campaign.
This is for an offer that has a setup ACV of $10k, so we’re going to see what this turns into regarding revenue collected in about another months time.
Here’s what having an absolute banger of a campaign has taught me about outbound lead gen:
You will KNOW when you have PMF
Too many times I thought an offer we were helping scale truly had product-market-fit.
But after running more offers and really seeing the scale that some of them can hit, you do not have real PMF until your inbox manager can barely keep up with replies.
The demand for what you’re selling will barely be able to be handled.
It will take anywhere from 5-25 iterations on messaging and copy to hit full potential
This offer here is one that we have been priming and making tweaks to for 12 months now.
Only now, a full year later, are we able to finally get to about 10 calls being booked per day consistently.
Obviously, you can do this much quicker, but the odds of you stumbling onto a company-changing pipeline is likely rare. Test more. Iterate based on the feedback you’re receiving.
Your offer does not need to be as complicated as you think
There really is no magic silver bullet that is going to make your product or service 10x more desirable overnight.
All I’m looking for when making tweaks to offers over outbound is “how can i align the outcomes this ICP is looking for with the most painful part of their business.”
Look at standard “best practices”, and things within a company that have “always been done this way.”
Has AI disrupted any of these areas that your product / service can leverage? Can you challenge the status quo within a company and present a better way of doing things?
These are where we’ve found the biggest breakthroughs when it comes to offer positioning.
Hope this helps!
Ryan
Breakout