This is The Strongest Sign a Company is Ready to Grow

One of the strongest signs that a company is ready to grow, is their ability to design a sales process that can turn a complete stranger into a customer in a matter of weeks / months.

If you have the ability to convey messaging, get in touch with a person, meet with them, and have them become a customer of your product / service, you have the ability to infinitely scale revenue into oblivion.

The problem is that most companies are not able to do this.

They rely on referrals, partnerships, networking, connections, and more to grow their revenue.

This is completely okay - and very common. But on the other side of “message-market-fit”, is a completely new path to scaling that most founders would dream of.

A common mistake that our group has seen in the hundreds of founder conversations we’ve had is teams deploying capital into their go-to-market before they even know what their customers want.

Who is your ideal buyer? What segment / industry is most interested in your product? What job title does your ideal buyer have? What are the main problems of theirs you solve? What sales angle resonates with them the most? Why?

For most people, these questions cannot be fully answered and instead are “fixed” by spending 300k on hiring sales reps to make dials all day and “figure it out”. 

This is too inefficient. It doesn’t make sense to do anymore given where technology is and how you can solve these problems faster, cheaper, and more efficiently.

Our thesis when it comes to go-to-market and revenue advisory is this:

Spend a fraction of the capital you would on new hires / go-to-market on figuring out the who, what, why of your ICP, and have concrete evidence in marketing angles that MAKE your ICP interested, and then focus on scaling that outwards to turn into new revenue.

If you cut this out and jump right into growing headcount without testing messaging on your market, you’re literally spending 6-figures+ on a sales process you don’t know works, with messaging you don’t know gets your ICP interested.

Because this is such a popular problem we’ve heard with the founders that we speak with everyday, we came up with a solution.

At Breakout, our Revenue Advisory arm was built to help founders close this gap - the one between having a product that works and having a message that sells.

We step in early to test positioning, validate messaging angles, and identify which audiences actually convert - before you ever start scaling a sales team or burning ad spend.

The result from this is clarity - you know who to target, how to speak to them, and what offer earns a response.

Our work looks different for every client, but the principle is the same - we help you design a repeatable, data-backed go-to-market engine that creates real revenue momentum.

If this sounds interesting at all, shoot me a reply to this email and I’ll send some more info on if we think you’re a fit for who we can help.

Either way, think about this as you’re building out sales and GTM channels, and make sure you have data-backed evidence you can rely on as you scale.

Thanks for reading!

Ryan Bryden
Breakout Capital Group