The Unspoken Truth About Outbound

The biggest “blackpill” relating to outbound that doesn’t get spoken about enough is that your success as a service provider is extremely dependent on the offer / company you work with.

There is a large chunk of the market that could have the best outbound setup, perfect deliverability, and Eric Nowosalski himself working day and night on their campaigns and it would simply not perform.

The client / business NEEDS to be good for you to have success with outbound.

There needs to be some kind of pre-existing demand or elite problem solving mechanism that they solve.

The best way to think about what you are doing as an outbound service provider is an amplification of a message or idea. You are putting a megaphone to someone speaking at conversation-level volume. But if you turn up the volume for someone speaking a message that no one cares about, it is not going to convince more people of the message.

I would like to think that my team and I are good at what we do.

Yet all of the case studies, results, and testimonials we have from clients still all fall under the same umbrella:

The client / businesses that we help were great BEFORE we started working with them.

Their offers were solid, the founders knew what they were doing, and all we did was come in and amplify their message and ideas to more people.

Be careful who you are taking on as clients because if “nothing has worked” for them in the past and they’re relying on you to come in and try and change that for them…

You are putting yourself in a very challenging spot.

Make sure that the companies you are working with are achieving 1 + 1 = 3 type of synergy.

Hope this helps.

Ryan

P.S. i dropped a YouTube video the other day that I actually think is one of my best I’ve ever put out. Would mean a lot to me if you checked it out 🙂