The Successful Traits You Need as a Founder Looking to Fundraise

Hi there, this is Ryan Bryden from Breakout Capital Group.

The main truth for early and growth stage companies looking to raise is that the people matter just as much, or more, than the product does.

Investors are making bets on YOU to be successful, just as much as they are for your product to be.

Our current client base is full of some of the most promising and innovative technology companies across the globe.

When I look deeper as to why they’re successful, here are the main things they do well that could be helpful for you in your own fundraising process:

1. The Story

You’ve definitely heard this before, but it is so powerful having a founder or a founding team with specific domain expertise in an industry.

When you’re able to explain the “why” behind your product existing, the problem you saw first hand for a long duration, and how you built a solution around it, you’re checking off every single box an investor is looking for.

2. Organization

Funds want to back winning people.

Everyone wants to be surrounded by winners.

When you show a complete data room, easy to access links to decks, organization with planning, financial modelling, etc. you’re showing you’re someone that has their act together.

It might seem like a very small thing, but it can go a long way in showing you know what you’re doing and have the admin part of your business completely organized.

3. Selectiveness When Speaking to Investors

Good founders are not needy for capital.

They’re looking for the right kind of investor. Feeling them out as much as the investor is feeling them.

When you show you’re desperate for someone’s funds, it lumps you in with everyone else in the market looking for investment.

If you’re raising from seed-series C, take a look at our Capital Advisory Offering to see if we’re a fit.

If you’re looking to add 6-7 figures in new sales pipeline, take a look at our Revenue Advisory Offering to see if we’re a fit.