The Most Important Thing For Your GTM

The main thesis of our company’s Revenue Advisory offering put into simple words, would read like this:

“There are offers, copy angles, and specific ways to communicate with your ICP that makes them interested in your product to take action, and you need to find out what these are BEFORE hiring heavily, scaling sales and marketing, or deploying your capital into anything else.”

This is the idea behind “message market fit”. (I cannot take credit for this term or idea. I got this from a friend of mine - Kellen Casebeer. Runs a very talented GTM agency. Highly recommend).

The reason this is important is because if you do not have this solved, your sales motion is built strictly on referrals or random one-offs.

I’ve had a lot of conversations recently with founders who have told me they have built the entire customer base for their companies off of referrals and inbound.

Which is amazing. This means you have a very strong product that your customers admire.

But it is also not very scalable, reliable for proper forecasting, or suitable for investors to eventually buy your company if you wanted to exit.

You’re relying and dependent on your customers being so happy with your product that they want to tell their friends about it every single month. Great if true, but not a basket I would want to put all of my eggs into.

What happens to a company if message-market-fit is NOT found early-on in their go-to-market?

• There is still a good chance they will grow customers and revenue - but they won’t necessarily know how or why

• One customer will love one aspect of the product, another customer will like another. A different customer just really admires the founding team so he makes his organization support them by using the product.

• But the company will never figure out

  • The reason the first customer loves them is because he/she works in a data role where the product saves them 2 hours every day of doing work they hated before

  • The 2nd customer loved them because he can now make decisions easier with proper data which makes him/her look better in their role and have a better chance at promotion.

But this kind of information is never found out.

It is never turned into marketing and sales angles to go out and find more people who fit this exact profile and are facing these same problems, looking for these same solutions.

Finding message-market-fit properly has the ability to unlock hyper-growth for your company and add 6, 7, 8 figures in new revenue, make your sales and marketing easier than it has ever been, and allows you to never have to rely on referrals for growth ever again.

And it has never been easier to find MMF using new technology and AI to do it lean, and faster than ever.

That is the sole reason our revenue offering exists.

To solve this exact problem. Using technology first. So you can have predictability when you scale afterwards.

If you don’t know what this looks like specifically for your business, reply back to this with a question and I would be happy to answer.

Hope this was beneficial. Keep killing it.

Ryan Bryden
Breakout Capital Group