The Highest Leverage Idea for B2B Outreach

One of the highest leverage plays a B2B company can make in outbound is finding their one unique “lever” they can pull that their competition simply can’t.

Out of any type of list building strategy, way to write copy, or offer they can make, there are extremely simple but useful USP’s or advantages certain companies can have / utilize.

This can be in the form of:

• Connections within an industry

• Ability to do / perform free work or give things away for free

• Location leverages

• Knowledge / experience arbitrages

The best companies that we have worked with have all had something “unfair” that we leveraged in our outreach that has made campaign results explode.

• One client of ours used this own software and API endpoints he built to generate exact keyword searches for companies that we included for his SEO offer. We booked 70+ meetings off of this.

• One client of ours kept our campaigns targeted towards those directly in his city and we set up 35+ in person meetings in which he’s already closed 5 deals from.

• At Apex (our outbound for healthcare fundraising company), we’re reaching out to companies saying that we have direct access to investors specializing in their niche we can make intros to them for. We have booked 500+ calls over the last few months.

I can say with 99.9% confidence that using offers like this are going to outperform any type of Hormozi framework, copy template, or outreach strategy that exists.

The problem with most B2B companies is that they haven’t identified their main leverage point to use in their outbound that makes it “unfair”.

The beauty of using a strategy like this is that most of the time your competition cannot copy you. What you are saying / leveraging is completely unique to you, your experience, or people you know / skills you have. This makes your lever the most blue ocean outbound strategy you can come up with.

Take some time to think about what your company can leverage in this sense and what is completely unique to you or your team that would make the messages you send completely unfair.

There is an unexplainable amount of gold in this strategy - I promise you.

If you’re a B2B company and want help implementing an idea like this into your outbound campaigns, shoot me a reply back and I’d love to see where I can help.