The Biggest Misconception Around VC's

a must know before going out for your next round

One of the most persistent misconceptions I get in the conversations I have with most of you is that venture capital is always the destination.

It isn’t.

Venture capital is a very specific type of capital, designed for a very specific class of outcomes.

When founders treat it as the default path - instead of one instrument among many - they often end up misaligned, frustrated, or diluted far earlier than necessary.

The most important question for all of you looking to raise should be: “What kind of capital actually fits what I’m building?”

What Bucket VC Actually Falls Into

Venture capital sits in the high-velocity, power-law bucket of capital.

VC funds are structured to:

  • Deploy into companies that can plausibly return the entire fund (or a large portion of it)

  • Accept a high failure rate in exchange for a few extreme winners

  • Optimize for outcomes, not stability

That has consequences.

VC is best suited for companies that:

  • Can scale to very large markets quickly

  • Have venture-scale upside (often $500M-$1B+ outcomes)

  • Can absorb dilution in exchange for speed

  • Benefit materially from follow-on capital, signaling, and network effects

  • Are comfortable building toward an exit-driven endgame

If your company doesn’t fit that profile, VC may still invest - but the incentives will be misaligned from day one.

This is where many founders get into trouble.

Why VC Is Not the Best Route for Many Good Companies

There are many excellent businesses that:

  • Grow steadily, not explosively

  • Have strong margins but narrower TAMs

  • Win through execution, not blitzscaling

  • Don’t need $50-100M to succeed

  • Value control, optionality, or long-term cash flow

These companies are often penalized in a VC process - not because they’re weak, but because they don’t fit the fund math.

Here are some other great capital options that are usually under-utilized in the market:

1. Family Offices

Family capital is often structurally patient.

Family offices tend to:

  • Care more about downside protection than blitzscale upside

  • Be flexible on structure (common equity, preferred, revenue-linked)

  • Value cash flow, governance, and capital efficiency

  • Think in decades, not fund cycles

For companies with:

  • Predictable revenue

  • Asset-light but defensible models

  • Moderate but durable growth

Family offices can be a much better fit than VC - with less dilution and fewer artificial growth pressures.

2. Micro-VCs and Operator Funds

Micro-VCs sit between angels and institutional VC.

They typically:

  • Write smaller checks

  • Lead fewer rounds

  • Are earlier, more thematic, and more hands-on

  • Care deeply about getting into the right deals, not just fund velocity

They’re often ideal for:

  • Seed companies

  • Businesses still proving GTM or unit economics

  • Founders who want capital plus judgment, not just signaling

Importantly, micro-VCs don’t need every deal to be a unicorn - which changes how they engage.

VC is a powerful instrument - but it’s not a default.

It belongs to the power-law bucket of capital, and it should only be used when the business actually fits that model.

For many companies, patient family capital, operator-led micro-funds, or strategic investors create far better outcomes.

I wanted to write about this because from talking with some of you it seemed that not everyone was aware of the type of options they had in the venture market.

I hope this helps.

If you want to learn more about how we help in this process, read our Capital Advisory thesis.

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