The Best "Bang For Your Buck" Clay Campaign to Run

The rise of Clay this past year has had outbound guys like ourselves running circles about finding ridiculous ways to do automation for email campaigns.

The majority of them are completely useless.

This one I’m about to talk about has produced the best results for ourselves and clients and can be created by a 6 year old (with minor GPT prompting skills)

1. Pull up Claygent in your table

2. Go to GPT 4o mini (emphasis on the mini!)

3. Write a prompt that looks something like this:
   
   “Take a look at company 1 {insert lead website}, and then take a look at company 2 {insert your own website}. Company 2 does this service:
   
   {2 sentence description of your own service}.
   
   Your job is to come up with 3 bullet points talking about how company 2 can benefit company 1 with their products and services. make sure your output is hyper-specific to their industry, and the customers they serve. Each bullet should not be more than 15 words. Nothing else should be in your output than these 3 bullet points.”
   

This is an example of using personalization in a relevant way that tangibly ties your offer to every person you’re reaching out to.

One of my personal caveats with campaigns where you mention any kind of case studies, social proof, etc. is that unless the company you’re messaging is a complete replica of your case study - it is irrelevant.

There are too many variances company v company to think that your service will work the exact same for them as it did someone else.

This prompt negates that problem.

You are giving them intricate details about exactly how you would perform xyz for them. Tailored exactly to what they do. Almost giving them a snapshot of a glimpse into the future of what a dream state could look like.

And in outbound, sometimes all you’re trying to do is capture that split second “what if” from a prospect to get them booked in and further down your sales cycle.

Hope this helps. Shoot me a message if you have any questions!