If All Else Fails... Run This Campaign

Our team at Breakout took on a client about 1.5 months ago where we have had one singular campaign book 31 calls, close 2 monthly retainers in deals, and add probably 50-70k / month in pipeline.

And the best part is that this type of campaign is brain-dead simple and can be run by anyone.

Target your ICP directly inside of the city / geographic area you live.

The majority of cold outbound is built simply upon trust.

Does the other person think you’re a real human?

Does the other person have enough evidence to believe that your offer is real and legit?

With this in mind, when crafting the thesis for our campaign our team went into GPT 4o and got it to give us famous landmarks / restaurants in the city our client lives to further add proof and relevance to the people we were reaching out to.

The goal was for us to come across as a local in the city just looking to connect with fellow business owners.

Now before the “AI personalization is a waste of time” crowd attacks me, this is just one of the many replies we’ve gotten backing up this idea:

With the state that we see cold outbound being in 2024/2025 right now, I believe the market is starving for unique authenticity.

Decision makers have been spammed with Hormozi-framework type of offers for 3 years now, so anything they see that comes across as real, relevant, and authentic, will automatically stand out in the market.

This is a main are of focus for our firm and the types of campaigns we create for our clients going into the new year.

Try a location-based / geographic campaign with your offer in the city you’re in and let me know how it goes.

Cheers ladies and gents.

Ryan

p.s. if you want to see the 3 types of campaigns I think all B2B should be running for their outbound - check out this video