How We Structure Outbound Campaigns

One of the focuses I’ve been working on internally for our team at Breakout is how we run campaigns for clients and make iterations / get results faster.

Here is the exact SOP I created for our team and how we are planning to do this so that:

• Iterations / changes are made ASAP

• All market segments and angles are tested and data received for them

• We can run through all possible angles of our offer as fast as possible

New Client Campaigns Playbook

Success Criteria:

• Have a completely clear understanding of how to approach the first few client campaigns for new clients that we work with and plug and play their campaign types

1. Testing Outcomes of Product / Service

• The first types of campaigns we should be testing out are super short and to the point campaigns that are simply testing the strength of an offer / the outcome that they deliver

• The reason we want to do this first is that we want to get a sense of: 

  
  1. Can we just run simple campaigns like this because people have enough demand for the thing we're offering?
  2. Do we need to come up with creative campaign ideas / leverage a lot of Clay data to think more outside of the box for more relevant campaigns?

2. Initial Campaign Creation Process

• Take onboarding form from client, upload / attach it to "Breakout Email Campaign Bot" in Claude

• Ask it to give you 15-20 different variants and angles that all follow our short, to-the-point model of copywriting

1. Location-based 

• Think of {client name hidden for privacy}

• Run a campaign locally targeted and leverage in-person meetings, things in and around the city, and other local ideas to increase trust 

• Very casual messaging, super simple, lean on local idea heavily 

  
  2. Website-scrape 

• Think of {client name hidden for privacy} and some of the work we did for them 

• Use Claygent to find some information about the company and dig something off of their website we can then leverage 

• Example

  • "hey {name}, was looking around your website and saw you didn't have a mobile app for . would you be interested in a free mock up that could help increase member retention by 30%?" 

  
  3. Open jobs 

• Use Clay to find open jobs that a company has around the product / service we are trying to help sell and leverage that in our messaging 

  • Example

    • "hey {name}, saw was hiring for SDRs. if outbound is a priority right now and you want to build 2x the pipeline for 1/2 the cost of an SDR, would you be open to hearing how?

    • p.s. we've helped teams like {insert clients} add over 50k ARR in our first quarter working together "

P.S. I have a 58 minute masterclass that I presented for the Client Ascension group a few months back going over copy psychology so you can write messages 10x better. give it a look here if you’re interested.