How We're Generating 428 Leads in 10 Days for an Offer

For one of the offers we’re working on for our revenue advisory offering, we generated 428 leads in the last 10 days.

This is what it looks like when message market fit is aligned, we have winning copy variants that our ICP has demand for, and our distribution is near-perfect for how we’re getting this in front of the right eyes.

For context, this offer is booked 2/3 through November for the person taking all of these sales calls. 8-14 calls per day, for 3-4 weeks. Depending on their ACV, you can do the math for the new revenue this could turn into.

“How does this actually happen? How can my company achieve the same?”

Our Revenue Advisory offering has been built to deconstruct the top of the funnel for companies and how they build their pipeline.

99.9% of companies have a top-of-funnel problem. Their ICP doesn’t know they exist, or they don’t have a reason to care that they do.

When we deploy live on a new project, we ruthlessly attack different messaging and offerings to test on your audience to try and find where the real demand is coming from.

If I asked you right now, “what’s the main thing about your product / service that generates demand from your customers?” - would you be able to answer this?

Most companies can’t yet - which is what we try and solve for as fast as possible.

Upon heavy iterations and failure after failure, we’ll have one copy variant / offer / idea that outperforms the others.

This becomes our new benchmark going forward to build off of. This is how we believe we can truly solve the top of the funnel for companies and their sales motions.

Once solved, we shift our focus to the middle of the funnel. Here are some questions to get you thinking about mid-funnel:

• When someone gets booked in for a call, what happens next?

• Who is in control of this interaction?

• What materials / collateral / assets are prospects viewing before they speak with you?

• Are the same questions / objections coming up on intro calls? If yes, can we add this to the pre-call material they see to fix this?

• How many touchpoints are leads getting before they speak with sales?

• How are you structuring the next steps after an intro call? Are there specific, actionable and clear next steps on what happens next to progress them through the funnel?

As you can see, this can get pretty detailed.

But these are all critical components of taking someone from a cold stranger, to a paying customer who raves about your stuff.

That is the thesis behind our Revenue Advisory offer.

If you have any questions, concerns, or you’re interested in hearing more, feel free to shoot me a message and I’d be happy to share.

Thanks for reading.

Ryan Bryden
Breakout Capital Group