- Ryan Bryden
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- How to Tell Whether Your Offer is "Sexy"
How to Tell Whether Your Offer is "Sexy"
super important for your campaigns
Ryan Bryden
March 21, 2025
The nature with outbound is that some offers by nature are very sexy / appealing.
This means, that you don’t have to do very much on the backend to make people interested in them.
Some examples that we have direct experience working with like this include:
Venture / funding offers
Private Equity offers
“Opportunity” offers
Pain-solving mechanisms / products
95% of the time we don’t have to do anything fancy in Clay, we don’t have to aggressively segment our list, we can just focus on good deliverability practices and push strong volume.
Most offers are not like this though.
An easy way to tell if your offer / product / service is “sexy” is to run a campaign that says exactly this:
“{name},
If you could {outcome of your thing} without having to {common pain point}, would that be helpful for right now?”
If lots of people are interested in this email, you my friend have a sexy offer. You don’t need to do much else other than have good data for lists and make sure emails are landing in the inbox.
If people are not interested in this, you have to get more creative with your messaging in Clay, segmenting your lists, using triggers, coming up with better / stronger “outcomes” of your thing.
This is literally our internal process for running campaigns nowadays.
Find out general demand / sexiness for an offer
Make changes / next steps accordingly based on initial testing
Hope this helps just provide clarity in how you should approach your outbound.
Ryan