How to Properly Build a 90 Day Raise Process

One of the most common things I hear from those on this list when I first spoke with them, was the timeline of their fundraise being unexpected.

“We were planning to get this done in the first 90 days, but we’re on 6 months and haven’t closed it yet”.
“It’s been 12+ months and we still don’t have a proper lead investor”

This problem usually stems from the fact that their focus is split.

They’re trying to run, grow, and improve the company WHILE leading the whole fundraising process.

Unfortunately despite best efforts, this usually leads to slow distribution of the deal and an unfocused effort to find the right investor.

Coming from the sales / business dev background our group has, one of the most important things we have built in all of the mandates we take on is speed to feedback. 

To clarify: This does NOT mean taking a shotgun approach and blasting the market with your deal. It DOES mean getting in touch with the right groups, in a deliberate manner, and starting to build the top of the investor funnel fast.

Most fundraising processes from the groups I speak to are lacking in top-of-funnel reach, and in the breadth of the middle of the funnel.

• When you don’t have enough demand at the TOF, you can’t collect enough data to make decisions at the MOF.

• And when you don’t have enough eyes on MOF, you can’t make decisions on if the material they’re reviewing is converting them or not.

The way we are able to compress the traditional fundraising cycle that has been standard in the capital markets for decades is by distributing deals the way we do and putting people into the TOF and MOF we build for you.

When companies are put into your fundraising funnel and you’re getting live feedback on you, your company, and what they think of your deal - you can begin to make adequate changes to your collateral to make it more aligned to what they’re looking for.

This is the most foolproof, data-driven way to find the right capital partners in the 2020’s.

1. Use AI to find out what funds are already looking for mandates like yours

2. Use the right technology for distribution

3. Build modern sales assets that display the opportunity properly

4. Track all data / feedback from investors to make changes to your assets

5. Capitalize and close

Because we have so much confidence in the process we’ve built, we’re happy to put guarantees behind all of the mandates we select to take on.

I hope this helps you think about how to orchestrate and structure your raise.

If you’re interested in having this process applied for your company and want to make sure you reserve your spot with us when you’re planning to raise, check out our wait list here.

Have a great week,

Ryan Bryden
Breakout Capital Group