How to Increase Reply Rates Overnight

The most important thing we have to understand when it comes to outbound sales copywriting is:

Curiosity Gap Theory

• The curiosity gap theory capitalizes on the psychological principle that curiosity is sparked when there is a gap between what we know and what we want to know.

• This theory suggests that humans have an innate drive to seek out missing information or resolve uncertainty, which motivates us to engage with content or messages that promise to fill that gap.

If you're writing copy well, you will generate replies simply based off of human nature more than anything else.

It is irrational to think that you will fully convince somebody of your sales message in the first 50 words you ever speak to them. You are not looking for them to “convert” in any way in your first interaction.

What is not irrational is that their interest can be piqued enough to respond to you.

Here’s the best way to structure this well inside of your copy:

• The audience knows just enough to realize there's more to learn.

• The missing piece feels important, useful, or surprising.

• The resolution feels close enough to be worth pursuing.

“The biggest reason reps lose deals isn't objection handling—it happens way earlier.”
(Triggers: sales performance, self-doubt)

"Had an idea on how your team could cut CAC in the next 30 days by 15% - opposed to seeing how?”
(Triggers: revenue idea, urgency)

Sales copy leverages this by presenting a knowledge gap that’s relevant to your buyer’s goals, fears, or frustrations.

Give this a go and lmk what you think. By the way, we’re rolling out a new digital product for those looking for help with script writing on their offers.

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Give it a look here (very good chance something on the landing page breaks. very much still in beta. shoot me an email if something goes wrong!)