How to Find Your "Pocket" in Outbound

I made a LinkedIn post the other day talking about how the majority of outbound success really is just finding good offers in good markets that are under-serviced.

We are seeing this right now with a firm we are working with in the private equity space.

We’ve generated 21 leads of founders showing selling interest in their business in under 1500 emails sent across a few weeks.

• Completely under-serviced market (outbound still exists but they suck at it)

• Obviously amazing offer

If you are not an outbound agency or work in private equity this may not be helpful to you right now, but there’s a takeaway from this example:

When you find something that works, squeeze the juice out of it in as many ways as you possible can.

Whenever we book a call for a client now what we’re doing is instantly going into GPT o3, or using pandamatch.io and finding lookalikes of that company.

Why?

Because if there was something of our offer that a certain company liked / found interesting, it would be logical to think another extremely similar company would also be interested.

This is how you can “scale” winning campaigns and really find your “pocket” within markets.

For a different client we’re helping in the logistics space, we booked a call last week with a company that does parcel recycling. I barely even know what parcel recycling is, but you best bet that we’re finding 500 companies similar to it and will have a campaign running for them.

For whatever type of business you run, as long as your offer is in B2B there is no reason that you cannot do this.

Let me know if this is helpful at all!