How to Build Lists for Outbound in 2025

After talking with B2B companies and hearing more about their process for pulling data lists in their ICP, I have come to conclusion most of them are about 8-10 years outdated in how they source information.

Here is how you should be pulling / creating lists in 2025 for as cheap as humanly possible, while making sure you’re being fast and efficient.

1A) Please stop using ZoomInfo

This isn’t even going to apart of my rankings, but if I speak to one more person who says they pay 15k annually for ZI I am going to lose my marbles.

You are rinsing through your marketing budget for no reason - please don’t do this.

1B) Apify Scrapers

Data scrapers are going to be the easiest and smartest way to find contact data for your niche.

Data in 2025 is going to zero. Somebody’s email is somebody’s email.

The main one we have been using lately that has been absolutely killer is this one:

code_crafter/apollo-io-scraper

1k leads for $1.20, usually takes no longer than 20-30 minutes to be able to do so, exports directly to a CSV.

I’ve tried a lot of other data providers, but Apollo still just seems to be the golden standard for the biggest and largest database for finding people.

You definitely need to do a lot more with plain Apollo data, but I can’t recommend it enough for general list scraping / TAM building

2) Clay

Clay’s “find company’s” and “find people” search has actually gotten a lot better.

I can’t lie it definitely did used to suck pretty hard, but we’ve started using it at the very start of list building recently to get a general sense of the size of the TAM for ourselves or our clients.

A good workflow using this process has been:

Build a list of companies inside of Clay —> Enrich them properly for criteria / intent data you’re looking for based on your offer —> take to Apollo scraper to find relevant contacts / people data at these companies —> Clean up in Clay and launch as a campaign

3) Listkit

The main reason I like Listkit a lot is because they do the email verification for you.

Every list you scrape gets triple-verified by them and their system so you don’t need to take your list after scraping and then go very if in another email tool.

Their data coverage is pretty solid (and oddly feels different sometimes than something like Apollo), but usually gets the job done pretty well.

The only major con with them is that is overly expensive in my opinion. There are not any Listkit scrapers that I’m aware of, so using their credit system normally is absurdly pricey if you are buying in large bulk amounts.

I hope that helps you build lists for your B2B company’s outbound campaigns a lot better.

If you’re needing help with building proper lists and want our help in setting this up for a one-time price, reply back to this email and I’ll send over some more info.

Keep killing,

Ryan