Campaign Launch Checklist to Get 10+ Leads Day 1

Speed-to-value is one of the most important things you should be focused on as a service provider.

We had a client that we launched for @ Apex where we generated 11 leads on the first 8 hours of campaign sending last week.

Here is a full checklist that goes into a campaign launch so we can have everything live as fast as possible.

Campaign Launch Checklist:

• Do we have an up-to-date block list of companies spoken to already by the client?

  • Has the list been properly added to the Smartlead block list?

• Are all emails verified using MV or LM?

• Are inboxes added properly ONLY for the name of the client?

• Review the first 10-15 messages in the "Final Review" tab in Smartlead

  • Are all AI variables populated correctly? Do they all make grammatical sense?

  • Are all spam words removed from the copy?

  • Are all variations properly spintaxed for every 3-4 words?

  • Are there any errors in punctuation, awkward spaces, or phrasing?

• Read the copy out loud to yourself

  • Does it sound like something you would say in a conversation?

  • Does it take more than 15 seconds to say?

• Are all subsequences setup for Pitch Deck Requests, or any other sequence needed?

• Has the client been notified of the launch in Slack?

We make our CSM manually confirm this with everyone on our team to make sure mistakes are minimized / completely avoided on a campaign launch.

We’ve been down this road before, and making mistakes for a new client is no fun.

Use this checklist going forward to make your campaigns bulletproof and get your pipeline fatter than a kid in a candy store.

p.s. here’s a video of me fixing bad emails in my spam folder. i think it’s pretty funny and also valuable. you should check it out.