AI is Officially Better Than You At Outbound

Using a mix of Open AI + Claude will get you a better campaign strategy + copy examples than any SDR, sales leader, or founder, and it will do it in 1/50th of the time and won’t complain along the way.

We are officially at the tipping point where robots can write better than you and I can when given enough information. In my experience, this is only possible right now with claude.ai.

Here is the workflow for getting killer campaign messaging from AI:

• Use GPT for research

  • The 4o model does strong web research and you can get all you need from the internet about target market, pain points, industry terms and relevance, etc.

• If you have an onboarding form of sorts, upload it to Claude. This is the best way for it to get a strong understanding of your offer, what you do, etc.

• Upload past cold email scripts to use as a “skeleton” or a “frame” in your new messaging

  • Be careful with this - make sure to add: “i want you to use these past examples as a frame. do not make them identical. be sure to add your own creativity and spin to your output.”

• Make sure to ask for specific use of “casual language”

  • This is the one downside of Claude I’ve found if you don’t add past examples

  • Sometimes the output can sound like a bit of a word salad - asking for casual language helps a lot

• Depending on your offer / audience, I like to include:

  • “Make sure your output could be easily understood by a 9th grader.”

• BE CAREFUL of rate limits!

  • As of right now Claude doesn’t allow you too many prompts before you’re rate-limited - even on a paid plan.

  • Be purposeful with your prompts and keep it strictly copy-related

  • Anything non-copy related you can ask GPT 4o.

If you want more information of how we’re using AI to run the strategy process of our companies @ breakoutcreatives.com and apexascension.com, shoot me a message and i’ll see how i can help!