a psychology-based cold email trick that can 10x response rates

One of the biggest things our team at Breakout is optimizing for when creating cold email copy for ourselves and clients is to NOT look like a cold email.

We are actively doing everything in our power to avoid looking like something you’d see in a “BEST COLD EMAIL SCRIPTS FOR 2025” YouTube video.

The best ways that you can do this are:

• not capitalizing words properly

• adding brackets in the middle of sentences (so you can add little phrases like this)

• having a P.S. line that is either comedic, specific, or relevant to your offer

• have varying length in your scripts to resemble a real human writing

Now, a lot of people think stuff like this is stupid.

And I am by no means saying any of this is more important than your actual offer or who you’re selling to.

But there’s a major psychology aspect that goes on whenever a prospect reads your cold email:

Due to the majority of sales emails sent around being poor, not targeted, and lazy, there is a cognitive bias whenever a prospect reads an outbound email.

They are EXPECTING the email to suck. Because 95% of the ones that they get DO suck.

This is why a pattern interrupt in your message is vitally important. You have about 2-5 seconds of someone reading your message to properly digest what you’re saying and think critically about it.

If your message looks like a template a prospect has seen 100 times before - how are you going to do this?

It has never been more important to think outside the box when it comes to outbound.

So get creative, and have some fun in the inbox!

Hope this helps,

Ryan

P.S. I made a YT video turning bad cold emails in my spam folder good - i think you’ll find this one helpful